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Quality Backlinks, an Important Part of SEO Strategy

When you want to improve your ranking on Google search engine results, you need a lot of great SEO tactics. When we speak about these strategies one of the powerful things is back linking strategy. Many said that these back links significantly impact your SEO rankings and about 72% of marketers believe back links are an important part of your SEO. But back linking strategy is not the only tool in SEO campaign management; if you handle it properly you will be ranking better. Top seo companies in Bangalore gives you proper guidance on these back links management for your website.

 


Why Back links Are Important

 

Back links usually tells Google who is an authoritative source. When Google bots crawls your website pages, they identify the links that are present in the content. When you have more relevant links on your content it will help the bot to scroll down into deeper pages in your website. 

Domain authority is your website’s relevance in search engines, whereas Page authority is how well a specific web page ranks on the search engine. Back links will improve both the page’s authority and overall domain authority of your website. Get to know more tools from Top seo companies in Bangalore to check your PA/DA for your website periodically.

 

Important Aspect of SEO

 

Back links can benefit in many ways other than your SEO performance. High-quality content and a great website along with a good set of authoritative back links it will improve your SEO rankings. Some of the important seo techniques are discussed below:

 

Create High-Quality Content

 

Creating great content is the biggest key for your back linking success. Publishing unique content with updated information and tactics will attract other websites and users to visit your content often. Google’s bots are getting smarter and implementing AI concepts to analyze your website to give the user a high-relevant result. Use keywords in a narrative way and don't stuff more in your content. Use media resources like videos, images, and info graphics in your blog post to attract visitors.

 

Technical SEO

 

Technical SEO is one of the foundation SEO strategies. When you do it improperly then Google may penalize your website for technical issues. Apart from web page errors Google bots can easily crawl titles, Meta descriptions, and other Meta tags to rank your website better.

 

Web UX and Mobile Design

 

Web design is another concept which search engines make use of to help your visibility and improve your performance. Google is also focusing on a mobile-first ranking approach since Over 50% of web traffic is through mobile devices, hence building a website with mobile friendliness is very important. The load time of the website should be also very fast, since Google will take this as one of the ranking factors.

 

Why Bad Back links Can Hurt You

 

Not to use any black hat SEO, since they make your website a spammy one. If you receive too many bad backlinks it will directly affect your site ranking. It is a better idea to disavow all these links using search console. There are many tools in the market for you to analyze these spammy links and remove them. When we speak about links there are 2 types of external links you can receive one is do follow and the other one is no-follow. It is advisable to get do-follow links since it has more weight-age comparatively.

 

Bottom Line:

Backlinks are really an important strategy of SEO. When you have a good quality back link for your website automatically your site ranks better. Avoid all the spammy links or remove them whenever you notice such links. This will help you to keep your website healthy.

 

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