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Optimizing Google My Business Listing

 


Thanks to the productivity of the internet, online platforms have become one of the major gateways for promoting and expanding a business. Google My Business (GMB) is Google’s initiative to help business owners in maintaining their online presence and expand its growing portfolio. To leverage location-based strategy for creating a market base for businesses, an SEO company India prefers Google My Business Listing. This process offers significant exposure to brands and companies seeking local popularity. 

GMB has become an important enlistment for both old and new companies to utilise the feature of Google’s local search. To optimise GMB listing, one has to follow a few things that are important in the process. 

 


 

  • Enter Accurate Data For GMB Listing 

For making the most of the GMB listing, it is vital to enter the accurate location and address details to appear on the search list. Local search results go in favour of businesses that offer relevant information. Also, maintaining the exact order of the information might be helpful. 

  • Use All The Useful Keywords

The right utilisation of keywords is what SEO experts know the best. Google uses a range of signals to serve the search results of customers. Including common search phrases and keywords in the order can be helpful. Using the primary keywords in business blogs, posts, and description will increase the chances of page appearance. 

  • Mention Accurate Business Hours 

Most of the Google searches are to know the business timings, especially for restaurants and other service facilities It is not only vital to input the exact business hours, but it is also necessary to update the changes, whenever there are. For instance, business hours have been fluctuating due to the COVID-19 pandemic. So, one must make sure to update everyday changes to ensure good customer service. 

  • Add Genuine And Attractive Pictures 

As per a report made on GMB listings, business firms with genuine pictures on their site get 35% more click-throughs and 42% more requests for getting driving directions. It is because of the general belief that people tend to have more faith in visuals than narrative information. 

  • Be Responsive To The Customers 

The ratings and review section offered by Google is for a reason. One must be interactive with the customers by responding to reviews and FAQs (Frequently Asked Questions). A responsive website is likely to be more favourable in GMB listing. 

  • Allow The Customers To Reach Out 

Google My Business Application offers the owners to interact with the customers by allowing them to message directly on the app. This feature can be inconvenient, sometimes, but one can use the auto-response facility to immediately reach out to the customers with a quick message. This allows gaining customer faith and transparency in the market. 

  • Upload Local Posts 

Local and recent posts and updates can engage the customers with the business. One can regularly post on the site about current happenings in the business and customer feedback as well. However, it is crucial to be careful with grammatical or spelling errors, gibberish writing, useless information or broken characters. 

  • Utilise The Special Attributes 

The new features to GMB listing offer special attributes like women-led businesses and black-owned (in the sense of pride) on the profiles. Updating this information can offer good customer response or engagement. 

  • Update The Product Catalogue 

One must be very careful with updating the catalogue on the website. Whether it be restaurants, pubs, or product dealers, every business should upload the product catalogues to give an insight to the customers. 


Optimising Google My Business listing can help one in getting the business on the search results. One should take the help of the SEO professionals to get the exact details and usage of GMB. There are millions of businesses across the country and to be noticeable among them, one has to take all the necessary steps. 





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