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Is SEO Dead Or Is It Just Evolving?



It might be misleading to say that SEO is dead while every time it is subjected to some adaptation. So to put this into simple words, SEO will remain as long as people are searching for some kind of stuff online. If you ask that is it evolving, then yes it is from day one. The algorithm of Google is ever-changing with the altering practices and patterns being implied frequently. 

 


 


Here are some facts about the evolution of SEO: 


Google algorithm: All the monthly updates of algorithms are released by Google website on the radar with names like Panda and Penguin that creates a bigger impact. The general promotions and demotions are managed through Panda updates while Penguin is all about penalising the cheaters, the corner cutters, and the black-head SEO ers. 


The punishment typically comes in a medium like a penalty that marks you on record and stops you from ranking anywhere in notable sites. The feasible solution to this issue is to begin from scratch again or to remove the infringement. 


Google strategies: SEO has witnessed a significant change in the last few years because Google has decided to keep its algorithm opaque. Is mainly done in two ways, first is by withholding keyword data, and the second is by getting utterly ambiguous in its communication with the SEO community. 


It might be partially argued that increase opaqueness is a result of making the search experience better for everyone by putting a stop to all the bad SEO practices out there. The other major shift in SEO practice is brought through colonisation of the SERPs. This has brought consequential developments in the search engine result pages and how users associate with them. 


Changing organic search: The organic search in Google has been shifting continuously, and recently it is not anymore about getting as many links as possible for a particular topic. This indicates a technically sound website should have an engaging copy and logical structure optimised for both the users and Google. 


Apart from the on-page SEO tactics, the off-page SEO tactics are equally crucial. It involves creating a quality relevant links to your site and sharing your content through various PR channels. You cannot expect Google to deem you worthy to rank unless other people talk about your content. Through SEO, you will get a clear reflection of how your business is being perceived in the marketplace. 


AI and machine learning: If you have the foresight to look into the future, AI and machine learning will continuously change the dynamics of search engine. Machine learning is having a notable influence on Google’s algorithm through semantic searches and RamBrain. It also reveals and helps us to understand how we interact across devices and platforms. 


With the Internet of Things (IoT) evolving, we might also witness the birth of the third group of platforms and devices. Here we can expect AI is taking the front seat in the new realm that slowly integrates into Google algorithm and the wider ecosystem. As the new domain comes into existence, we should ready to embrace the new emerging ranking signals. 


Over the year, SEO has grown, and now it is encapsulating several other digital marketing disciplines. It is better to get all the benefits from the SEO company in Bangalore that have complete knowledge and skills to deliver across all the platforms with ease. 




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