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SEO Misconceptions you might have come across

 

Over the years, there have been several misconceptions about SEO because most people do not get immediate results. The world of SEO is constantly changing with new discoveries and updates, making it very difficult to keep up with all the trends of the concerned industry. SEO myths tends to keep hardworking content marketers and bloggers from improving their website rankings and search traffic. 


Some SEOs claim that they are affiliated with Google, which is a total myth as Google does not disclose their SEO partners and affiliates. No one can actually guarantee top Google search engine rankings, so if any SEO consultant or agency promises you top rankings for a low price, it is important that you know its a scam. Below, I have provided clarification regarding various confusing aspects of SEO that could help you optimize your marketing efforts for the search to move forward.

 


 

SEO is costly 

SEO can be expensive, but it all depends on various factors such as the type of business, competition in the market, and also the size of your ambitions. If your business is small and you want to enhance your visibility online, then the cost of SEO will be more modest compared to a large company aiming to get its business worldwide. The price of the SEO package can be shaped around the requirements of the business.

Having an XML sitemap will improve your search rankings.

XML sitemap may not be the most important thing for the rankings, but it is necessary for building a crawlable site. Whenever one creates a new post or edits an existing post, the Google XML sitemaps generator creates an updated sitemap with the new pages and submits it to Google and various search engines. A sitemap can eventually lead to more visibility in the websites when the URLs are prioritized, but this is not a guarantee.

SEO is all about buying links

Buying links is a very dangerous misconception about SEO. People with limited experience in the filed often tend to buy a considerable number of follow links to their site every month, assuming that their business will increase in ranking.  Purchasing links to enhance the ranking of your website is also a violation against the Webmaster Guidelines of Google.     

Keywords are all that you need.

It is an undeniable fact that keywords play a significant role in SEO, but they are not all that you need because Google uses about two hundred various factors to rank a site. Solely focussing on keywords will result in missing out on multiple opportunities to get better results from SEO. You should try and divide your time into various elements such as website architecture, content, trust, HTML, and social reputation.

SEO produces results overnight 

You have to try and earn trust through consistent user engagement. Web crawlers such as Google bots are designed to look at webpages and follow links on those pages similar to how an average person browse sites. The bots go from one link to another and bring data about those webpages to the server of Google. This process requires time, even with updated HTML and XML sitemaps.  

SEO is natural for everyone

SEO marketing does require a certain kind of training in the related field. Non-existent or limited knowledge or practice can make you do more harm to a website than good as sometimes, all you need is a small user error to damage the website's ranking. It is advisable that you first understand how search engines work for your SEO strategy to work. You are required to follow certain rules to avoid penalties that could de-index your site altogether.


It is highly recommended that you be patient with your strategy. There are many components you need to consider to enhance the visibility of your website in a search engine. There are various SEO companies in India (https://www.rankhigher.in/seo-services-company-india/) offering SEO services at a reasonable price. You can also lookup for the best SEO company in India to fulfill the needs and requirements of your website.     





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