Outbound link refers to the external links where you place a link in your website and that takes the user to some other website or webpage. An outbound link for your website will be an inbound link for some other website. This technique plays a vital role in both SEO and user experience. However, using outbound links have always been considered a negative aspect in SEO considering that it takes the customers to a different page. But, as per SEO experts, outbound link helps to build the trust of the users and improve organic traffic of your website. Scroll down to learn the ways in which outbound links can affect the SEO campaign. Some ways in which outbound links impact SEO Helps to increase relevance The manner in which you link to some external website helps the search engine to understand that you are trying to solve the problem of the users. It also helps the search engine spiders to have an idea about your business’ niche and how relevant your page will be to the searchers. Wh