What is SEO and how does it work ?

In the digital landscape, SEO has become one of the powerful marketing strategies meant for business growth. SEO’s full form stands for search engine optimisation, which involves optimising a website for achieving un-paid or organic traffic by ranking on the search engine result page.

In simple terms, it brings certain changes to the website content and design, which makes it more favoured to a search engine. A study trend revealed that 30% of users have clicked on the first search result on the page, followed by 15% on the second result, and finally 10% on the third result. Taking help from SEO companies in Bangalore will not only drive more traffic but also helps to get the users who are interested in your website content.

This is how SEO tends to works:

Go for keyword research: If you wish to rank higher, then you have to decide the keywords before implementing your SEO campaigns. Keywords are referred to all the words and phrases that users search in platforms like Google and Bing.

You have to find all the popular keywords related to your products and services that can drive a targeted audience to your website. Don’t forget to check search volumes for such keywords. There are many popular keywords research tools from which you can take help like:

Keyword Planner
SEM Rush
SECockpit
Soovle
KeywordTool.io

After picking up all your desired keywords, you are ready to create and optimise your content.

Creating content with on-page optimisation: For achieving a rank, you need to create content. The content creation planning involves searching contents in Google that ranks higher based on your keyword search.

This helps to provide insights on how to design your content that will be different or better from the ones you have seen on Google. The purpose lies in generating higher quality content than the current rankings.

The content should also be optimised through the addition of appropriate keywords. This also includes both your title tag and meta description which are an integral part of HTML tag and informs the search engines about your web page content. These things usually appear in search results. These aspects need to be remembered while writing your content, and it should be done naturally.

Off-page promotion via links: After organising the SEO elements in your website, there are ceratin off-page SEO promotional mechanisms that affect your rankings. The search engine also determines a website’s worth by the number of inbound links to the pages. This is how you can boost your off-page promotion strategy.

The reliable way to build off-page SEO is by obtaining backlinks. It is good to develop relationships with influencers and followers who create quality content and will provide a link to your site in their content. Some social signals, such as likes and shares also establish worth in your content. This grabs the attention of both search engines and users and gives credibility to your website.

Enhance user experience and conversion: Search engines are getting smarter at counting user experiences, so it is crucial to provide a good user experience. Make sure that your website has an easy user interface and intuitive navigation so that audiences can quickly find what they are searching. 

Websites that are responsive and quickly loaded are preferred over the slower ones, which can also degrade the rankings. Also, it is good to avoid too many advertisements on your page.

Keep all these factors in your mind, but most importantly, the content needs to be valuable and relevant to the users. You need to follow the SEO practices, and it will take some time to fetch the desired results for your website.